GM

Gunn & Moore, commonly shortened to gm, is a sports equipment and apparel company founded in 1885 based in Colwick, Nottinghamshire, England that specializes in cricket. It became part of the unicorn group in 1969. Gunn & Moore was founded in 1885 by English test batsman William Gunn and local businessman Thomas James Moore, and is most recognized for manufacturing cricket bats. The company was originally based at 49 Carrington Street in Nottingham.

The company also manufactures clothing and a full range of other cricket equipment. Many professional cricketers use its bats and have had endorsement deals with the company.