Premier Sports Company in India with exclusive distribution rights and licensee for global sports brands.

The most trusted name in sports goods distribution in India with a history going back to the 1970s. Takes pride in comprehensive established sports distribution network covering both sports retail and wholesale along with extensive online presence through its affiliate websites.

We are Original Equipment Manufacturer (OEM) to global cricketing brands since the 1980s.


A family-owned and professionally run enterprise.

We are committed to offering highly innovative products in various sporting categories including Cricket, Racquet Sports, Table Tennis, Swimming, Game Improving Equipment etc.

Focus on strong Co-Operations with key Wholesalers and Retailers and building long-term commercial relationships.

We take great care to ensure that we follow international norms of delivery, inventory management and safe-warehousing. We use real-time technology to push product launches, collect customer feedback and gauge product popularity.


To make a strong contribution to the growth of sports in the country.

To be the first and final destination for marketing and distribution of top-notch global sporting brands in India.


Integrity: We are fair and honest in all our dealings and in what we claim.

Quality: We focus on quality in everything we do that includes our processes and goods.

Reliability: We deliver as expected.

Customer First: The customer's needs are at the heart of everything we do.


Our tagline, ‘Activity Begins Here’ captures the spirit of our business. Everyday millions of sportsmen, hobbyists, school children and fitness enthusiasts enjoy the sport using products either manufactured or distributed by us.

As exclusive distributors and licensee for some of the world’s biggest sporting brands such as DSC, HEAD, GM, DONIC, TYR, RSL, SLINGER etc, we reach out to more than a thousand retailers in India making us the biggest sports distributor in the country.

At Delux Sports, we are obsessed with bringing the world’s best sports brands to India, a market that is set to explode given its rising middle class and young population.

We work with our partner brands to ensure that each brand is marketed according to its corporate values and brand guidelines ensuring it retains its global entity in the Indian market as well.

We only choose retailers who understand that customer satisfaction is the key to every purchase and that brand loyalty is often passed on from generation to another.

We believe that our partner brands and loyal retailers are the most valuable assets we have.

At the same time, we know that the business of sports is being continuously challenged and reshaped by technology that improves performance and endurance. So, we constantly seek partners that deliver innovation to our customers.

We are committed to our mission of being the "first and final destination for distribution of top-notch sports goods in India and to be the trusted name for sports and fitness growth in the country"