DSC is a trusted name in sports goods especially cricket in India with a history going back to the 1970's. Our focus has been to develop products & technologies that help athletes achieve their peak performance.

The tagline “FEARLESS” captures the spirit of high performing athletes, who are always ready to accept any new challenges thrown to them in this highly competitive world.



GM Logo

Gunn & Moore, commonly shortened to gm, is a sports equipment and apparel company founded in 1885 based in Colwick, Nottinghamshire, England that specializes in cricket. It became part of the unicorn group in 1969. Gunn & Moore was founded in 1885 by English test batsman William Gunn and local businessman Thomas James Moore, and is most recognized for manufacturing cricket bats. 


Feed Buddy

Feed Buddy Logo

The Feed Buddy is a revolutionary new batting aid that provides accurate feeds allowing batsmen to practice alone for hours. The Feed Buddy simulates a throw down feed meaning teammates, Mums & Dads or anybody else do not have to give hours of inaccurate throws. With its automatic system the Feed Buddy releases a ball every 5 seconds so any age or ability of cricketer can practice alone.