THE FUTURE IS HERE: ANDY MURRAY AND HEAD UNLEASH RADICAL ENERGY IN NEW TV SPOT
Kennelbach/Austria, January 2016
The radical future is spreading across the globe. In a new TV spot, Andy Murray and HEAD unleash the unique energy of the Radical collection. The spot follows the Gold medal winner and 2-time Grand Slam Champion into his energetic subconscious. In a surprising twist, he lets the radical tennis energy burst into real life where it inspires everyone across London and brings creativity to young tennis players, pedestrians walking by and even a little pug.
This creative energy allows consumers everywhere – and little pugs - to join the journey toward the new radical future of tennis. It provides the strength to take on any opponent and overcome all obstacles through the new HEAD Graphene XT Radical racquet series. Endorsed by Andy Murray, the racquets come in a youthful and dynamic design and feature the revolutionary Graphene XT Technology for even more power, an improved energy transfer and, ultimately, a faster game. Two of the six available models, the REV PRO and MPA, feature the innovative Adaptive String Pattern (ASP). It allows players to exchange the grommets and choose between a 16/16 and a 16/19 string pattern for ultimate spin adaptability. Launching together with a stunning collection of accessories and apparel, the eye-catching Radical collection gives the creative and versatile player a broad range of choices to match all of their tennis equipment from head to toe.
The new HEAD Radical TV spot will spread its powerful energy on TV, online, HEAD’s social media channels and ultimately tennis courts around the world.