A LIGHTWEIGHT EVOLUTION: HEAD LAUNCHES NEW NITRO PRO TENNIS SHOE
Tennis has just become a whole lot faster. The brand new NITRO PRO shoe is HEAD’s premium solution for versatile, quick-paced players who need a lightweight, yet stable shoe on their feet.
The NITRO PRO is a premium lightweight performance shoe that will make playing tennis feel like dancing on clouds. It features a unique low-to-the-ground midsole construction that allows faster and more flexible movements. In addition, the shoe comes with the HEAD TRI-NRG technology, a special triple density midsole construction with a shock-absorbing heel, a rigid EVA frame that supports the heel and midfoot as well as a high rebound EVA forefoot element for a faster forward motion. Thanks to its breathable and flexible mesh construction, the NITRO PRO offers superb lightweight comfort as well as an integrated HEAD cooling system. Tennis players’ feet will stay cool even during the hottest summer days. In other words: Being fast on court has never been more comfortable.
The NITRO PRO plays one part in tennis’ new footwear rivalry, while HEAD’s REVOLT PRO plays the other. The super durable model for the aggressive baseline players, who engages in the most powerful rallies, is the proverbial work animal among the HEAD footwear family. It combines the often-opposing qualities of stability and comfort while grinding it out on the court. With the two different shoes and their attributes, HEAD offers great options for every type of tennis player.
The battle between the two shoes comes to life on a dedicated website and digital campaign to be launched beginning 2016. As of the end of November, consumers can get a first glimpse of tennis’ new rivalry with a teasing website which allows them to sign up and test the shoes. By choosing their preferences, they can also find out whether they are all about speed (Nitro) or power (Revolt).
Even though different in their design and direction, the shoes have one thing in common: both are part of holistic design packages within their silo. The NITRO PRO and REVOLT PRO can be combined with the respective HEAD apparel and accessories for an eye-catching head-to-toe outfit.