About Us

WHO WE ARE 

India’s largest distributor of high quality international sporting goods with a network of nearly 1000 dealers across the country.

The most trusted name in sports goods distribution in India, with a history going back to the 1970s. 

We are OEM to leading cricketing brands since 1980s. 

We are the exclusive representatives and licensee for Global sports brands in Indian market. 

 

OUR STORY 

Ours is a family owned enterprise which started in the 1970s as a maker of shuttlecocks and cricket equipment.

We were committed to one thing only- make the best productwe could with the resources we have and to always keep our promise.

Soon we were asked by global cricketing brands to be their OEM for cricket equipment.

Before we knew it global sports brands started approaching us if we could partner them distribute their products in India and our dealers started asking us to stock more brands.

By the 2010 we had become the largest distributor of sports goods in India. And the most trusted. 

 

OUR MISSION

To be the first and final destination for marketing and distribution of top-notch sporting goods in India.

To be the most trusted name for making a contribution to the growth of sports in the country.

 

OUR VALUES

Integrity: We are fair and honest in all our dealings and in what we claim. We are trustworthy.

Quality: We focus on quality in everything we do, that includes our processes and goods.

Reliability: We deliver as expected.

Customer first: The customer's needs are at the heart of everything we do.

 

WHY WORK WITH US

Our tagline, ‘Activity Begins Here’ captures the spirit of our business. Everyday, millions of sportsmen, hobbyists, school children and fitness enthusiasts enjoy sport using goods either manufacturing or distributed by us.

As exclusive distributors for some of the world’s biggest sporting names such as HEAD, GM, DONIC, TYR, Spalding, RSL, BODY-SCULPTURE among others.  We reach about 1000 retailers in India, making us the biggest sports distributor in the country.

At Delux Sports, we are obsessed with bringing the world’s best sports brands to India, a market that is set to explode given its rising middle class and young population.

We work with our partner brands to ensure that each brand is marketed according to its brand guidelines, ensuring it retains its global entity in the Indian market as well.  

We only choose retailers who understand that customer satisfaction is the key to every purchase and that brand loyalty is often passed on from generation to another.

We believe that our partner brands and loyal retailers are the most valuable assets we have.

At the same time, we know that the business of sports is being continually challenged and reshaped by technology that improves performance and endurance. So we constantly seek partners that deliver innovation to our customers.

We are committed to our mission of being the ‘’first and final destination for distribution of top-notch sports goods in India and to be the trusted name for sports and fitness expansion in the country.’’

At Delux Sports we take great care to ensure that we follow international norms of delivery, inventory management and safe-warehousing. We use real-time technology to push product launches, collect customer feedback and gauge product popularity.

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